When you publish a document or send it to your clients, it may feel like you’re launching a satellite—you want it to fly high and fulfil its mission but you are a bit worried that something will go wrong. Uncertainty is the worst here.
That’s why you track how your publications are performing. By doing so, you learn exactly what happens to them. And you not only want to gather data on your documents but also want to use that data wisely to improve the way your business works. Because, let’s face it, everything is data driven these days, and these metrics are one of the important factors in making the right decisions.
With this in mind, we’ve launched advanced analytics in FlippingBook Online that allow you to track page views, average time spent, links followed, and number of visitors. You can read more on how this feature works in our previous article.
And today we want to show you how tracking documents and analyzing their performance can substantially help in making your marketing and sales efforts more efficient. We’ll talk about sales, training, and marketing documents. Let's take a look, shall we?
When you create sales documents and send them to your clients, you are mostly interested in analyzing what pages were viewed and how many times. You also want to know when your clients are interacting with your document so that you can contact them in a relevant and timely way to strike while the iron is hot.
To illustrate how this can be done, imagine that you send one of your clients a customized brochure with real estate property lots, for example. The essential knowledge for you in this case is what sections of your brochure and what houses this client looks through. With these insights, you can get in touch with your client after equipping yourself with the knowledge and advice that they need, and you can get down to business right away.
When you prepare a training document for your colleagues or students, the best way to know if it works or not is to add a lead capture form. So, when you send your document out, you can collect information on how each reader interacts with it. Using their emails, you can analyze when and how many times your document is viewed, what kind of content is more engaging, and where people stop viewing it. This will show whether your content is not thorough enough or, on the contrary, too complicated for them.
Such findings can greatly help you to improve your training materials to make them more useful and easier to understand.
Tracking marketing documents can be very helpful when you send out, for instance, special offers or holiday catalogs. You can gather insights on what pages your clients view the most. Adding a lead capture form will make this information more detailed, and you’ll be able to analyze what products and services are the most interesting to your target audience.
Analyzing the performance of documents will help you in making the right decisions to grow your business
No matter if your business is big or small, there is always a document flow in your company. The sales, marketing, and HR departments all create, publish, and distribute documents. Without a doubt, they put considerable effort into making them work as best as they can.
Tracking and analyzing those valuable documents is essential to everyone, because gaining insights into content usage allows you to optimize your sales and marketing processes and, eventually, grow your business. This will help you to create better content, improve its impact and effectiveness, understand the audience, and connect with your clients on a deeper level.
Do you have experience in tracking your publications? What metrics do you usually use? Share your insights in the comments below.
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