Is it Time to Start Using Video in Marketing Content?

video_in_marketing

Recently, we introduced our newest FlippingBook Online Update—video embedding. If you missed it, check out this blog post.

Just imagine if your marketing content included not only text and images but also videos that nicely complemented and added value to other formats.

But is the time right for your business to create such content? Is it worth it?

Don’t worry. Today’s post is here to give you the directions you need. So let’s talk about different types of content and how they benefit from both text and video. And then you can decide what works for you and what doesn’t.


Educational and training materials

If you create educational textbooks for your students or training materials for your employees, then video is a great way to explain complex topics and instructions in a simple yet engaging way.

Digital curriculum and textbooks can offer a huge variety of educational videos to illustrate texts and make knowledge delivery more thorough, efficient, and compelling for students. This way, students can get to grips with the most important concepts and save time not having to struggle with long reads.

In corporate training materials, video does a whole lot more than just provide an additional layer of instruction. It creates a deeper, richer experience not just for participants, but for instructors too. It’s a win-win for every company looking to enhance their corporate training.

 

Product catalogs

The newest report from Wyzowl says “8 out of 10 people reported that video has directly led them to buying a product or service.”

So if you produce digital product catalogs and have a number of promotional product videos, this is the time to combine them into a single digital publication. This will give you the chance to showcase your products in an unusual and exciting way, offering your customers everything they need to know in one place.

Imagine your client reading about a product, studying how it looks and then even watching a video about how it works right there on one page. And then going on to buy the catalog. Impressive, right?


How-to guides and tutorials

If you educate your clients about your product or service, then how-to videos added to online guides or tutorials can provide your audience with heaps of value and help to create trust between your clients and your brand.

In fact, 97 percent of businesses that use video believe it has increased user understanding of their product or service.

So when you’re struggling to get your message across, particularly if you’re trying to introduce new concepts, video content is the ideal medium.

For example, you can illustrate how to install your latest product, or how to use your service to make the most out of it with videos, and make it easier for your audience to achieve their goals. They will thank you for this because video is a powerful and entertaining way to tell people the story of how your product solves problems.


Magazines and newsletters

Online magazines and newsletters for your clients, shareholders or colleagues are a powerful way to keep people up to date on your company’s news, achievements, and events, and to maintain communication with your audience.

Videos can convey your message more quickly, which is important for a newsletter format. They also leave a positive impression of the product and from the sender, so your readers will remember that you sent them an engaging newsletter that contains a video.

Also, adding videos helps to create an emotional, more human connection, making it far easier to foster a light-hearted, even humorous, relationship with your readers.


Brochures and sales pitches

Sixty-four percent of businesses that incorporate video believe that it has directly led to increased sales.

In other words, digital brochures and sales pitches can greatly benefit from videos. No matter what industry you represent, be it manufacturing, education, consulting, or something else, adding eye-catching videos to emphasize the points you want to highlight can really help to improve sales.

What’s more, videos grab people’s attention and make your materials much more attractive and compelling than straight-up text.


Video for beginners

You don’t have to be a video marketing specialist to incorporate video into your business strategy. Take a look at these useful guides, which will walk you through the process step by step and help you create and market great videos.

  1. How to Make Your Own Online Videos
  2. Lights, Camera, Action! A Creator’s Guide to Video Marketing
  3. The Wistia Guide to Video Marketing
  4. 11 Ways to Use Video in Your Content Marketing


And now...

Now you have a pretty good idea about combining text and video marketing formats.

If some of these ideas strike a chord, it’s high time to put them into action—don’t be afraid to experiment and try them right away.

At the end of the day, video opens up a wealth of opportunities, allowing you to show your creative side and convert your plain, skimmable content into a deep and engaging multimedia asset.

Have you already tried adding videos to your FlippingBook Online publications? No? Today is a good day to do it :)