In 2016, it seemed like terms, such as electronic books and whitepapers, were fading away. But then – surprise, surprise – we witnessed a real boom of ebooks.
If we look at the 2016 Content Preferences Survey
and the type of content used in 2016 to make B2B purchasing decisions, we'll find ebooks there with 67% (accompanied with white papers (82%) and webinars (78%)).
Also, they have quickly become one of the most popular tools for lead generation. Ebooks "are one of the best ways to generate leads for business," according to Brian Carter
, consultant, speaker, and writer.
They contain extensive knowledge, giving your leads something valuable and tangible beyond simple texts and they can also be cheaper and more likely to hit a wider audience than other channels.
With the help of ebooks, you can educate your leads. If your ebooks offer insightful information to the reader, you'll be transferring knowledge about your field of expertise. This can be the beginning of a relationship between you and your leads. If you keep providing them with engaging and professional content then they'll come back to you for more.
To sum it up, the simple but powerful words from an expert: