How Can Employers Better Communicate Benefits to Employees?

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Spending thousands of dollars on printing and shipping, wasting man hours on typo-induced reprints, wondering whether employees read Benefit Guides or toss them away. Sounds familiar?

We conducted a survey among our clients in insurance to learn more about the pains and the needs of employee benefits professionals. Here, as you know, arranging effective communication between employers and employees is always front of mind. And with the world going digital, many companies are choosing a digital-first approach for their Employee Benefits divisions. They look for ways to move their Benefit Guides online, make them easily accessible, and track how well employees engage with them.

Below, we describe three major challenges in employee benefits communication, and how professionals like you overcome these challenges. Whether you’re a part of a large insurance brokerage or an independent advisor, we hope this article will help you.

 

Cutting printing and shipping expenses

The biggest challenge your peers are faced with is moving away from printing. Paper Guides are expensive to produce and distribute, and they often end up in trash. Plus, millennials and even some boomers prefer digital communications these days; they’re convenient, efficient, and good for the environment.

So, in response to constantly evolving customer expectations, more and more insurance companies start looking for technology to digitize employee Benefit Guides. Insurance brokers go past static PDFs toward digital flipbooks – interactive online publications that open in any browser, on any device. Is it time for you to find a benefit booklet builder as well?

“FlippingBook has helped us move to a more electronic means of communication instead of printing Employee Benefit Guides. We’ve managed to save a lot with it.”
Communications Specialist at a brokerage company in California

Digitizing Benefit Guides allows to expand their distribution channels, thus ensuring the information on benefits is communicated to employees in a way they prefer. They can get direct links via email or read Guides on internal Benefits Portals. The format lets employees access the information on desktops and mobile devices alike instead of carrying around print copies.

 

Enhancing benefits communication between employers and employees

“We’re using FlippingBook to make sure employees are communicated to in a way that they understand and want to be communicated to. A lot of our employer groups like the concept of how it looks and feels, especially on a mobile phone.”
Strategy Manager at an insurance consulting company in New York

Together with other brokers and advisors, you seek to provide the best value with your services to both employers and employees – mainly by improving the dialog about benefits between the two. Often, employees are unaware of the healthcare options available to them, because they lose or toss paper Guides aside.

With digital Benefit Guides, you can easily deliver a meaningful, measured experience to your clients. By tracking how many people open a Guide and how long they spend reading it, you can tell if the information is being properly communicated to employees. If a Guide doesn’t get any views, especially during open enrollment, you can remind your client to share the document with their employees.

“If we created something that was supposed to be seen by a thousand people, but didn’t get any views at all, then we would assume it hadn’t been shared properly. So the analytics is helpful for us as well as the employer.”
Account Analyst at a brokerage company in Missouri

Plus, whenever a Guide needs tweaking, be it a change in a healthcare plan or in contact details, it can be easily updated without the link changing. So whatever data has been gathered remains relevant despite the changes to the content.

 

Making employee benefits information instantly accessible

To properly communicate employee benefits, you obviously strive to make that information accessible at all times. Since print copies are dispensable and PDFs are uncomfortable to read, many employee benefit professionals have switched to the digital format. Whether embedded on internal Benefits Portals or simply shared as direct links via email, digital Guides are easy to find and access online.

“FlippingBook allows us to post Benefit Guides on a client’s intranet, their enrollment platform, or via email. It’s a lot more efficient than sharing PDFs or shipping the Guides.”
Vice President at a brokerage company in Georgia

With digital Guides, employees can catch up on their healthcare plan anytime, anywhere – at work or during a long commute, in the comfort of their home or on the go. Thus, generating comprehensive Benefit Guides allows professionals like you to communicate vital information to employees at their convenience and in an advanced format.

 

Insurance is an industry continually developing according to the needs of its clients. Their demand for employee benefits technology can be easily satisfied with a Guide like this one. Easy to access and distribute, it can become the cost-cutting solution you need to help employers better communicate with employees.

Can you relate to the challenges listed above? Could digital Benefit Guides solve your problems? Please, share your thoughts in the comment section below.

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