The most important and noticeable benefit that HTML5 can offer to marketers are video players and websites that work more quickly and look more beautiful. That's what clients want from marketing content—to be quick, easy to use, and nice looking. If the website takes more than 5 seconds to load, clients just go away. And HTML5 allows marketers to achieve their goals—to deliver engaging and fast-loading content to their clients.
Let's now look more closely at the benefits that HTML5 can bring to marketers' everyday work: